Review: ELF Mineral Lipstick in Pouty Petal
During one of E.L.F's many promotions, I added this to my basket so my order would come to a neat £10, entitling me to free postage.There are a total of 16 colours in their mineral lipstick line and I chose the shade "Pouty Petal" because it seemed safe and unassuming.
This is what E.L.F have to say:
"Now you can hydrate your lips and get a lasting soft color naturally! This nourishing blend of exotic oils, natural waxes, vitamins and plant extracts create the perfect moisturizing formula. The sleek lipstick has superior color payoff, glides easily onto lips, and is long wearing. Lips stay perfectly hydrated and soft throughout the day for no fuss, lip loving happiness. All our mineral makeup is 100% mineral based with no parabens, no preservatives and no chemical dyes."
I can't dispute its hydration claim because it is the most moisturising lipstick I have encountered (out of the 5 I own!). Looking at the ingredients, it's not a surprise as to why, for it contains Jojoba oil, Coconut oil and Shea butter. However I disagree that this lipstick has "superior colour payoff" because I find that this particular shade really doesn't.
Pouty Petal is a very sheer colour with light shimmer and I had to layer it at least 4 times for it to show up in the above swatch. On my lips it looks like I'm just wearing lip balm so perhaps it is better suited to someone whose lips aren't very pigmented, as mine are.
I am disappointed with my purchase because I incorrectly assumed that all their colours were matte as I have seen swatches of other colours on other blogs. There is no mention on their website of which colours are sheer and which are matte and I think they need to rectify this.
At a cost of £3.50, it's not a complete loss but I won't be repurchasing this particular colour again.